Why reusable gift wrap?


Why reuse?


Tape, plastic ribbons and metallic or glitter on traditional gift wrap paper makes it impossible to recycle, so the only option is landfill or incineration.

In addition, household waste can increase more than 25% over the holidays.

The small bits of plastic that make up the glitter, metallic finishes and tape can break down into microplastics and get washed out into our waterways.

These tiny bits of plastic then get into the bellies of marine creatures and birds who eat the bits thinking they are food (or feed the bits to their young). Filled with plastic, the animals feel full.

Feeling full, the animals don’t eat proper food and can ultimately starve to death.

Canadian Trash Stats

Over the holidays, each Canadian generates an estimated 50 kilograms of garbage, made up of:

3,000 tonnes of foil

2.6 billion Christmas cards

six millions rolls of tape

540,000 tonnes of waste is generated from gift wrapping and shopping bags each year: the equivalent of the weight of 100,000 elephants or 4.5 CN Towers.

US Trash Stats

4.6 million pounds of wrapping paper is purchased each year (costing seven billion dollars).

Half of that number ends up in a landfill: that’s 2.3 million pounds of paper thrown out yearly.

United Kingdom Trash Stats

100 million bags of trash are sent to landfill each Christmas.

Three-and-a-half black bags full of gift wrapping materials will be thrown out per household.

This equates to 108 million rolls of wrapping paper.

50,000 trees are cut down each year to make this paper.

tonnes of gift wrap trashed in Canada/year

pounds of paper trashed in US/year

rolls of gift wrap trashed in the UK/year

Regarding plastics in the oceans

Albatross the Film

I contributed to the crowdfunding of this film, which details what is happening to our plastic waste and how our throw-away culture is harming wildlife. I feel it is a very important piece of work. From the website:

In the heart of the great Pacific, a story is taking place that may change the way you see everything.

ALBATROSS is offered as a free public artwork. Watch the 3-minute trailer now.

The full film, a beautiful and ultimately heartbreaking piece of work, can be found here. Watching it motivated me to make changes to how I live my life, which in part led me to create these reusable fabric gift bags and squares.